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The internet has given a more level playing field for small and mid-sized businesses to play for visitors and lead larger businesses. Developing a reliable website for your business is a good start, but a website alone is not enough to get recognition and generate leads. Even the best-designed websites are essentially ineffective if they are not carried with an effective digital marketing strategy. When designing and creating a new website, creating your digital marketing plan is essential for two reasons. The first reason is that having a clear marketing strategy will help you make better design and content decisions when building the website. The second reason is to generate traffic consistently and leads after the website is launched. View your website as an integral part of your digital marketing strategy and ensure that it is designed to help meet your marketing goals. This guide will discuss what should go into your digital marketing strategy to help you before and after your web...